Kubota Global Identity
Spirits
Work for the development of society by drawing on all of our capabilities
and know-how to offer superior products and technologies.
Build today and open the way to tomorrow, with the aim of
bringing prosperity to the company and happiness to employees.
Challenge the unknown with creativity and courage.
Brand Statement
- "For Earth, For Life" ―
- the KUBOTA Group promises to continue supporting the prosperous life of
humans while protecting the environment of this beautiful earth.
Mission
Food, water and the environment are indispensable for human beings.
The KUBOTA Group continues to support the future of the earth and humanity
by contributing products that help the abundant and stable production of food,
help supply and restore reliable water, and help create a comfortable living
environment through its superior products, technologies and services.